focusing on getting more and more contacts is kind of like collecting business cards at a networking event.  
 

You come home with a stack and you go… who are these people? These business cards become totally useless the second you leave because you have no idea who those people are or what they need. 

You need to know that stuff in order to build a relationship that allows your subscribers to consider buying from you.

What if you could create a welcome series that not only introduces you to your new subscriber, but allows you to get a lot more information on what each new subscriber needs, so that your emails become more and more relevant to them? And they can't wait to open your next one?

You can do these things, with a welcome series! 

A lot of people can teach you how to create a smart, engaging welcome series. 

But you can do more than just create a good first impression with your welcome. Using a few simple tools available in most email software, you can track what people click in each email, and tag them based on their interest. 

 
 That way, you know more about what they need. And you can start sending them more of that topic, instead of just sending stuff that you guess they would like.