The success of any business relies on a strong and resilient value proposition to help it grow and flourish. Yet most enterprises haven’t taken the time to gain a meaningful understanding of what they truly offer in the marketplace.

Take the Value Proposition 5-Day Challenge to gain a better understanding of your value proposition and how to communicate that value to your current and prospective members and clients.

You'll be challenged each day to reflect on your products, programs, benefits, and services and how those pieces create a comprehensive picture of the value you offer. When you've crossed the finish line of this challenge, you'll be able to develop marketing and communications that provide a clear and simplified value message to your audience.

Day-1 [Thursday, May 9th]: Live Kickoff 10:30 am Eastern.

Day-2 [Friday, May 10th]: Define and discuss the 4 types of value.

Day-3 [Monday, May 13th]: Sort and organize your products, programs, benefits, and services into the 4 types of value.

Day-4 [Tuesday, May 14th]: Use the Value Prop Analysis Tool to plot your offerings and activities.

Day-5 [Wednesday, May 15th]: Live Wrap-up 10:30 am Eastern.

Membership professionals may be interested in participating in the
 Analyzing Your Membership Value Proposition  Meminar™
Wednesday, May 8, 2019 at 11:00 am Eastern