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Sales teams need marketing's help and marketing needs sales results to validate marketing's existence. Yet, every day, in companies across the globe, the same story plays out — sales and marketing fail to connect, communicate and collaborate.

But it doesn't have to be that way. With effective sales enablement campaigns focused on correcting the common misalignments between marketing and sales, you can build a bridge that improves collaboration, communication and drives better conversion.

In this session, Tom Martin, will show you how your marketing team can leverage any marketing automation platform with targeted and focused content, using content consumption data, lead scoring, first-party data and behavioral prediction logic to help your sales teams make every salesopportunity count. And love you for it.

Here's three key takeaways:

1) How marketing can better enable sales via strategic content creation and planning

2) Why conversion isn't always the best goal of your email marketing campaigns

3) How to build predictive behavioral maps within your marketing automation campaigns to deliver more qualified leads to your sales teams.